BASIC PROJECT DATA
Conception | Graphic | Website | Online | Photo | Text | Search Engine Optimization | Search Engine Advertising | Online Support
(Machine trade for cable processing as well as mixing and dosing technology)
Complete concept re-creation and development of their six-language website
Important factors such as the customer’s online journey were examined at the beginning of the project to create a targeted website appearance.
The wide variety of products and the multilingualism (DE, EN, SK, CZ, RO, HU) had to be considered with regard to the website’s structure.
Thus, a multilingual website was created according to current standards (search engine friendliness, responsive design, news area, internal search engine, photo galleries, etc.), which took into account the search behavior of the customers in the industry. Likewise, a digital product catalog was integrated to provide the most up-to-date product data on the website at the push of a button. The website is maintained by us on a continuous basis, the focus of which is optimization in the area of content/text, technical adjustments, search engine optimization, search engine advertising and ongoing content generation.
“With this project, we were pioneers in terms of current requirements, and have a much greater complexity than many of our competitors as regards the structure of the page. Lighthouse manages the entire site, all activities around it, and supports us in incorporating current standards and continuously optimizing the website, which receives many qualitative requests.”
Ing. Mag. (FH) Werner Renner, Managing Director, THONAUER GmbH