Technical advertising in the B2B sector
Industrial marketing in the B2B sector
Holistic marketing strategies for products requiring explanation
Lighthouse offers an all-round service in the marketing and communication of industrial goods, technical brands and services. We are particularly interested in the challenge of promoting the customer value of complex and explanatory goods. This assumes that the advertising agency really understands the products. Our know-how is based on experience in our own technical company and 25 years of agency experience.
Lighthouse offers an all-round service in the marketing and communication of industrial goods, technical brands and services. We are particularly interested in the challenge of promoting the customer value of complex and explanatory goods. This assumes that the advertising agency really understands the products. Our know-how is based on experience in our own technical company and 25 years of agency experience.
Range of products
We are holistic but can focus on specific areas as needed
Strategic investment goods marketing
You need to differentiate and differentiate themselves, to highlight product advantages, to look for unique selling points and to stand out from the competition. Advertising is a service and can therefore be purchased externally. Often a look from the outside is helpful to avoid a certain “operational blindness”. It is important to draw up a strategic plan that includes and evaluates all advertising measures and communication channels on the basis of the previously defined advertising goals. Derived from this, you can create a corresponding budget. As a result, the costs remain planned and above all manageable. Typically, the capital goods sector is expected to average three percent of total sales. Advertising and marketing should not be seen as spending, but as an investment to create more revenue.
Public relations in the B2B sector
The measures must be conducted via all communication channels. Editorials in magazines, performances at fairs and events, customer newspapers and the use of modern media are all tools that every company can use.
Content marketing for technical products
High-quality content is crucial in the business-to-business area. The new opportunities in the industrial sector are numerous, both in the online and in the print area.
Online marketing for industrial goods
Did you know that in the industrial sector more than 60% of technicians receive online information about product news, prroduct solutions and case studies are actively sought. Do you currently offer your customer base the ideal platform that provides product information transparently and clearly arranged and that can be found quickly? We are happy to help you to carry out an online check with the eye view of your customers.
Branding and graphic services for capital goods
A consistent design in all business documents – the corporate design – is the first step to give the buyer continuity and seriousness. Often it makes sense to give the product an independent name and to develop it into a brand in the medium and long term. A name makes a product interesting, demonstrates self-confidence and remains in the memory rather than an anonymous standard designation for a technical unknown product.
Our customer base
Our B2B customers range from small businesses to medium-sized companies to corporations. Most of them are in Vienna and Lower Austria, but also abroad. They are active in areas such as the electrical industry, the automotive industry, IT, mechanical engineering, plant construction and wholesaling.
BIP-marketing-strategy
Lighthouse offers strategic consulting, conception, branding, design and text for print and web design. We produce print and online media from a single source, make classic advertising, online marketing and public relations for providers from the business-to-business sector
Comprehensive marketing needs a good mix of skills
