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The Positioning


Positioning is the total of measures necessary to assign to a product or a company an intended and precisely defined position within the heads of the target group.

If your communication strategy does not communicate a unique position, you would possibly waste plenty of money in order to make yourself known on the market.

Only a precedent positioning and differentiation will make your target group remember your message.



The Marketing Package
The Advertising Efficiency Analysis
The Positioning
Strategisches Marketing
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The accredited advertising agency Lighthouse is a full-service advertiser and as such most professional in Marketing, Communication, Public Relations, Suveys, Positioning, Graphic Design, Illustration, Webdesign, Digital Media, Technical Advertising, Photography, Digital Image Editing.